We can never forget that people are beautiful because of the light in their eyes, their humor, their wisdom, and their compassion. (Shino Bay Aguilera -Be Youthful) Your personal brand is the way in which you appear to others not just professionally but personally. No one is flawed we are all unique and special. If you learn to look at yourself in a different light and embrace the beautifully qualities that you offer this world, you will find your brand or those things that are uniquely yours. All of the characteristics that I just listed above are identifying markers that make you unique.
– Jacqueline Jax
Host of A.V.A Live Radio
Watch the JaxScope Video (Here)
The branding process is the content created to represent and market your brand.
1. Image: Your image is what sets you apart from everyone else in the social sphere? It’s very important to chose 1 great photo that reflects your personality and use that image across all your social networks and avatars. (be sure to include that image on your website as well.)
Keep everything cohesive so people can find you.
2. Identify yourself: Create a terrific bio and include the shorter version of that bio on all your social pages in the description box. Try to lead with the most interesting fact about yourself. This is typically something that everyone mentions when they introduce you or talk about you. For me it’s; Jacqueline Jax Radio Host for A.V.A Live Radio or Entertainment Branding Specialist.
3. Find your name: Try to find the closest version of your name on every social media page that you decide to use. If your root name is taken then you can probably still use your name + official or music. What you don’t want to do is change your name entirely on any social media page. I like to make sure my clients at least use the first name cohesively so when people are looking for you, at least you have a fighting chance of being found if you logo photo is present and consistent on every page. The big thing that will kill your numbers is diversifying to far off your brand name because ultimately you’ll just be working against yourself if it’s different that the name that you brand.
** Things to ask yourself before creating and identifying your brand.
Among the questions you might consider:
1. What is the “one thing” that everyone says you rock at?
2. What are your passions and interests?
3. What do you read about most often online?
4. Will you still be interested in this particular area six months or a year from now?
5. What does everyone call you?