I’ve been going through a personal growth phase lately in both my career and as a creator. My thoughts have shifted during this time to dive deeper into what I need to accomplish in order to grow and feel like I’ve made progress.
It’s brought forward a very important piece that I thought I should talk about with you as I get the feeling that you’ve struggled with your balance in this are yourself.
There’s this trend being pushed out by so many business and marketing influencers in the past 5 years that if you don’t “Hustle”, you’ll never make it but outside of that small piece of motivation that seems to be capturing the hearts of so many, have you ever stopped to think of what “Hustle” means to a creative person?
Does it mean that quality and personal growth needs to be sacrificed for more work and harder surges of push? Does feeling exhausted at the end of your day really equate effective growth?
I talked a lot about this today with a fellow musician, actor and creator (Mike) aka Intellect. It was a stimulating conversation and I felt that he too had struggled with this same area of balance.
I actually think it’s counter productive for creatives in their marketing efforts because the very reason people would want to know you is directly related to the quality of your work.And isn’t ‘Hustle’ just a symptom of our ego’s ever growing need for attention and approval.
Hustle seems to be coming from a mindset of scarcity and need for what you don’t have instead of understanding your talent and building on those special skills that make you unique.
“Hustle” feels like a close relative to ‘the fear of missing out’ or not being special enough to matter so just work harder and no one will notice.
In fact, I’ve heard that mentioned directly by these influencers. “If you are willing to work harder than someone more talented than you, you will win.”
The reason why that strategy encourages creative to produce low quality work and not develop their skills is because it’s a strategy for people who don’t have talent. So to me, it doesn’t apply to truly brilliant creatives who will matter long term.
When we create from a mindset rooted in fear, we’ll never be able to achieve our best work or experience growth, which is the most inspiring element to have for both yourself and everyone who look to be move emotionally from your work.
Instead of looking more closely at the actions we take each day, the “Hustle” keeps you trapped in a small and panicked way of thinking that hides our real potential and never allows us to sink into being real or vulnerable.
Even worse, “Hustle” prevents us from enjoying our journey and getting to know anyone during that growth.
All of my best contacts and most valuable relationships haven’t come from Hustle, they has come from my time and talent investment.
With too much “Hustle” we’ll never appreciate the true joy and journey of creating and the sacred process that makes each creator into something unique and treasured long term.
So the next time you are told you have to “Hustle” faster and harder than anyone else, if your a creator know that you are NOT pushing vacuums to housewives, your an artist and your priority should be in growing as a creator and finding that healthy balance as your build direct relationships with your immediate team, inner circle, those most cherished hard core supporters and yourself.
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